Alabama Strikes Unique NIL Deal With Sports Marketing Giant

In many college towns across the country, Learfield, the sports marketing giant, operates from small outposts that typically house a team of local salespeople working from an on-campus location.

At least one of the local Learfield offices will soon have a new look.

As part of a new 15-year agreement with Alabama announced Tuesday, Learfield is working with the university to create a special Names, Pictures, and Likenesses (NIL) center called The Advantage Center, an epicenter for Crimson Tide athletes . NIL strives to make the company believe it is a first at a national level. The Advantage Center, slated to open later this calendar year, will be located at Bryant Denny Stadium while also serving as the agency’s local office, said Cole Gahagan, Learfield CEO.