Experience the MAGENTAVERSE at ARTECHOUSE
the Pantone color of the year 2023 comes to life at ARTECHOUSE, New York City’s premier institution for technology-driven art experiences.
MAGENTAVERSE, the fourth annual collaboration between Pantone and ARTECHOUSE, is a multi-sensory, immersive exhibition that celebrates and explores the depth of PANTONE 18-1740 Viva Magenta.
Experience an alternate reality without the need for a bulky headset. At the core of the hour-long experience is a 22-minute audiovisual show with a huge panoramic floor-to-wall projection and surround sound technology that immerses you in the vibrant world of Viva Magenta.
“By merging art, science and cutting-edge technology, we wanted to offer visitors a multi-sensory experience that embodies and celebrates the striking and the expressive nature of Viva Magenta,” said Sandro Kereselidze, ARTECHOUSE co-founder and Chief Creative Officer.
Sara Walker, Pantone’s Senior Director of Marketing, describes MAGENTAVERSE as “an unexpected and exciting universe of color that we look forward to spreading that combines the influences of art, design, science and technology.”
MAGENTAVERSE is open to the public from January 20th to May 2023, offering an exciting and welcoming environment for casual enthusiasts and experts alike.
Children and young families will be enthralled by the spectacle and immersive experience that feels more like virtual reality than an art exhibition, designed to stimulate creativity and redefine what is possible at the intersection of technology and art.
ARTECHOUSE NYC is located at 439 W 15th Street in a centuries-old boiler room beneath the iconic and historic Chelsea Market and is considered one of the most technologically advanced arts institutions in the world.
Experience the innovative installation for yourself every day of the week from 10 a.m. to 10 p.m. through May. Children under 4 are admitted free, and there are discounts for families and residents of New York and New Jersey.
The former Chelsea Market boiler room at 439 W 15th Street in Manhattan.
ADMISSION & OPENING HOURS:
Preview: MAGENTAVERSE Preview Opening Weekend, May 21-22 January. Visit ARTECHOUSE.com for special preview pricing and information.
General opening hours: Daily, 10:00 a.m. – 10:00 p.m
Sessions start every 30 minutes and last one hour. The last session of the day starts at 9 p.m.
- General admission: From $25
- Anytime Tickets: $30 (pick a day and visit anytime)
- Children (4-15): From $17
- Children (under 4): Free
- Weekday Family Package (2 adults, 2 children): $72
- Students and Seniors (65+): From $18
- Military & First Responders: From $18
New York and New Jersey Residents: Receive $5 off admission Monday through Friday with proof of residency. Get access to exclusive offers, unlimited ARTECHOUSE NYC visits, 10% off merchandise and more with the purchase of an Annual Pass.
Psst… Babies R Us Flagship Store Opens in American Dream!