Journelle continues to focus on wellness.
The lingerie retailer plans to open an 8,000-square-foot global headquarters in Lower Manhattan — complete with a wellness center outfitted with Journelle’s first beauty bar and medical spa beauty services; the retailer’s flagship store, which sells lingerie, nightwear and wellness products; a space for social gatherings, such as bridal and hen parties, and the company’s headquarters.
The space, which will be located at 50 Broad Street in the city’s financial district, is slated to open in September in time for New York Fashion Week.
“We want to pioneer and revolutionize the way everyone buys lingerie and addresses their intimate skin needs and intimate product needs in one place,” Guido Campello, co-owner and co-CEO of Journelle, told WWD exclusively. “By fusing these two concepts of intimacy and self-care, we are the first to offer people a unique opportunity to reclaim time and confidence while feeling rejuvenated inside and out.”
The new location will offer lingerie and nightwear from a range of brands, including its own brand Journelle, as well as beauty products and cosmetic treatments such as dermatology services, lasers and injections, overseen by Sapna Palep, co-owner and co-CEO of Journelle, who is also a dermatologist is.
“We’re creating a new model that doesn’t exist yet because we’re in the unique position of already having expertise in both of these areas and adding a layer of luxury to it,” said Campello, whose family founded Cosabella Lingerie.
As for Palep, in addition to running Journelle, she is a board-certified dermatologist with her husband, Campello, who founded Spring Street Dermatology in New York’s SoHo neighborhood more than a decade ago.
But Journelle has embraced the wellness category for some time, including sexual wellness. In early 2021, the company launched The Love Box, which includes select sexual wellness products such as candles and essential oils.
“Overall, the stigma surrounding sexual wellness has definitely decreased. The more people talk about it, the less self-conscious they feel about it,” Palep told WWD last fall.
Campello added: “The relationship between first and second skin deserves a luxury destination where customers can have all their needs met at once. We’re thinking about how we’re already catering to brides and bridal showers, moms-to-be and even couples for date nights, and how much more powerful the merging of intimacy and self-care across services and products can be.”
Journelle, which recently turned 15, was founded in 2007 by Claire Chambers. The company changed hands several times before Palep and Campello took it over in 2019.
In the roughly three years since then, the duo has helped the company grow from a small collection of luxury lingerie to more than 70 brands in stores and online, in addition to their partnership on Target’s digital shelves. The company has also expanded into new product categories such as tweens, swimwear, shapewear, maternity wear, mastectomy, men’s underwear and wellness while growing its own brand. Journelle also launched an online virtual fit service in 2020.
Now the company is expanding its retail fleet. The new headquarters will be Journelle’s fifth physical location. There are currently three stores in New York City and one in Chicago. The new headquarters will be the company’s first retail expansion since the acquisition.
“Journelle is investing in downtown,” Campello said. “We are also seeing firsthand the revitalization on Wall Street with the recent opening of Casa Cipriani, [impending] Department store Printemps and others. There’s so much investment going on in the neighborhood, with the who’s who venturing downtown now, and we’re so excited to be a part of making Wall Street sexy again.”