MSC Cruises, one of the world’s largest cruise brands, has been acquired by Madison Square Garden Sports Corp. Appointed Official Cruise Line Partner of the New York Knicks.
The partnership comes as MSC Cruises works to launch year-round cruises from Brooklyn Cruise Terminal aboard MSC Meraviglia.
As part of the partnership, MSC Cruises will receive significant branding during all Knicks games at Madison Square Garden, including on-field LED and signage. MSC Cruises will also partner the T-Shirt Toss in the Knicks game.
MSC Cruises begins cruises from New York
MSC cruises will be offering cruises aboard MSC Meraviglia from April 22nd. Departing from the Brooklyn Cruise Terminal, the 171,598 gross tonne cruise ship will offer seven- and eight-night cruises to the Bahamas and Port Canaveral.
MSC Meraviglia accommodates 4,428 passengers at double occupancy and 5,642 passengers at maximum capacity. When she was first launched, the ship was the sixth largest cruise ship in the world.
To promote cruises from the Big Apple, MSC Cruises and Madison Square Garden Sports Corp have entered into a new partnership.
Rubén A. Rodríguez, President of MSC Cruises USA: “Our partnership with MSG and the New York Knicks is symbolic of our broader commitment to New York City with the upcoming launch of year-round cruising from Brooklyn Cruise Terminal aboard MSC Meraviglia.”
Madison Square Garden Sports Corp is the parent company of the New York Rangers and the New York Knicks, with the new partnership centered on the Knicks.
David Hopkinson, President and COO of Madison Square Garden Sports Corp said: “MSC Cruises is one of the world’s top-rated modern cruise lines with a long tradition of putting their customers first, a value MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners.”
As part of the partnership, the Knicks and MSC Cruises will work together to create new opportunities in overseas markets including Italy, Germany, England and Brazil. They will also provide unique content and branded advertising to continue growing the game of basketball.
In addition, the Knicks and MSC Cruises will be partners in a sustainability initiative that will provide a donation to an Ocean Conservation Cause for every three-hand watch made by the Knicks this season. The amount donated during the year will appear on the Knicks Digital Channels and Gardenvision.
Finally, MSC Cruises will be featured on the digital signage outside of Madison Square Garden, which will be visible to millions of people passing by Madison Square Garden each day.
Partnership to continue on board
The collaboration between the Knicks and MSC Cruises extends beyond the Knicks games at Madison Square Garden. This spring, the Knicks are hosting a Jr. Knicks Clinic at the basketball court MSC Meraviglia during his inaugural visit to the Brooklyn Cruise Terminal.
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The clinic offers basketball practice, skill training, and games led by the Jr. Knicks coaching staff. Attendees will also have the opportunity to meet Knicks alumni and receive freebies from Knicks and MSC Cruises.
MSC Cruises will also become the Official Cruise Line Partner for the Westchester Knicks, a minor league team playing in the G-Leaugue, and the Knicks E-Sports 2K team Knicks Gaming. These include LED signage at Westchester Knicks home games and virtual on-field signage at Knicks Gaming home games.
MSC Cruises has become increasingly involved in sports sponsorship over the past two years. The cruise line is too official cruise partner for Formula 1 racing.